Commonly referred to as anti-counterfeiting refers to the security of goods, strictly speaking, is a genuine production unit or commissioned professional anti-counterfeiting service agencies to a he alone dedicated information, that is, other people can not obtain or copy, and can not imitate the information, as a logo into the commodity, and the information as the authenticity of the product identification measures is called anti-counterfeiting, The technology applied to this is called anti-counterfeiting technology. Anti-counterfeiting is a preventive measure taken for the purpose of deception and imitation or reproduction without the permission of the owner. Anti-counterfeiting technology is to achieve the purpose of anti-counterfeiting, in a certain range of accurate identification of authenticity and not easy to be imitated and copied technology. At present, anti-counterfeiting technology used in the "Alone special information", this information is generally printed in the form of labels, and paste this label on the commodity packaging, but also recorded to the chip made of electronic tags paste in the commodity packaging, this label is called anti-counterfeiting label.

The two-dimensional code anti-counterfeiting label refers to the phenomenon that the distributor privately transfers the goods to A non-sales area without the permission of the manufacturer, that is, the goods sent by the manufacturer to A land are sold in B land. The phenomenon of "channeling goods" has long seriously interfered with the normal marketing strategies and policies of enterprises, many enterprises have been committed to severely punish the "channeling", but also think of a lot of methods and the use of some scientific and technological means, hoping to cure the goods. But the goods are still rampant, enterprises still have a lot of problems can not be solved. The reason for this is that the core problem of anti-channeling goods management is how to control the flow of products, if enterprises can not effectively collect the flow of products in the circulation link information, it is impossible to monitor and restrict the behavior of goods.

Enterprise products use anti-counterfeiting logo to each factory qualified products are pasted on the anti-counterfeiting label is a recognition of their own products and a guarantee to consumers, showing the integrity and responsibility of enterprises, indicating that their products are unique, not make up, to shape their own brand, protect their own brand, protect their own market, An attitude that is accountable to consumers.

Freight and low-priced sales are often linked together. The price of goods is often lower than the normal sales price of distributors in the region, which leads to market price confusion in the region, the normal sales of dealers have been seriously hit, in order to maintain their own sales network, dealers have to make small profits, no profits or losses to ship, dealers are increasingly lost confidence in the brand, and finally refused to sell products, Damage to the enterprise's product brand image.

Based on a variety of factors to consider, will be anti-counterfeiting technology in the New Year will vigorously promote anti-counterfeiting direction, and strive for each of the needs of customers tailor-made in line with enterprise products anti-counterfeiting and anti-channeling goods program, to solve the immediate needs of enterprises.