Explanation of the importance of digital watermarking for QR code anti-counterfeiting labels

Explanation of the importance of digital watermarking for QR code anti-counterfeiting labels

QR code anti-counterfeiting labelBecause it can carry a lot of information, it has the function of traceability. Many businesses will put the production source, production information and distribution information of the goods in a small QR code. Consumers can not only verify the authenticity of the product, but also view the historical information of the product. When making QR code anti-counterfeiting labels, merchants also use digital watermarking technology in order to further improve the anti-counterfeiting performance.

The digital watermark on the two-dimensional code anti-counterfeiting label is generally invisible to the naked eye and can only be observed by special detection equipment. After the counterfeiters get the labels, even if they want to imitate them, they cannot develop exactly the same labels, which greatly increases the cost of the counterfeiters. The addition of digital watermark is random. First, the content can be edited according to the information provided by the brand, and secondly, the position of the watermark can be changed at will. The digital watermark of each QR code anti-counterfeiting label can be different. Such anti-counterfeiting printing greatly increases the difficulty of counterfeiting for counterfeiters.

The digital watermark used in the QR code anti-counterfeiting label has the advantages of low cost, high security and easy operation in printing, and is very popular with brand owners. The anti-counterfeiting label itself is not a value-added investment. With the anti-counterfeiting effect unchanged or enhanced, the lower the production cost, the more popular it is by brand owners. Digital watermarking is very important to brand owners and can save a lot of anti-counterfeiting costs. For the manufacturers of QR code anti-counterfeiting labels, the production process of digital watermarks is not complicated, and it is implementable and scalable. It can not only meet the production needs of customers, but also earn good money for manufacturers. profit.