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The application of QR code anti-counterfeiting labels in the cosmetics industry

Edit:Shenzhen City Industrial Co., Ltd.UpDate:2019-09-20

The application of QR code anti-counterfeiting labels in the cosmetics industry

As people have higher and higher requirements for product quality,QR code anti-counterfeiting labelThe use of anti-counterfeiting products in commodities has become more and more widespread. At the same time, people's anti-counterfeiting awareness has become higher and higher, which has a more favorable impact on the anti-counterfeiting work of commodities. At present, there are many industries using anti-counterfeiting labels. The common ones are the tobacco and alcohol industry, the electronics industry and the tea industry. Today we mainly discuss the application of QR code anti-counterfeiting labels in the cosmetics industry.


Two-dimensional code anti-counterfeiting labels and other anti-counterfeiting super products are mainly used to sell products with relatively high prices. These products are targeted by illegal businesses because of their high profits. And now the cosmetics industry has begun to appear a lot of counterfeiting. We often see news that some netizens have disfigured their faces because of the use of fake cosmetics. Although the news is a bit exaggerated, it can also be understood that the anti-counterfeiting work in the cosmetics industry is urgent. Many cosmetics manufacturers have also begun to print QR code anti-counterfeiting labels on cosmetics and other packaging, so that people can identify the authenticity of products by scanning. However, after implementing this method for a period of time, it was found that few consumers inquired through this method, and the QR code anti-counterfeiting label did not really play its role. Unscrupulous merchants seized this loophole and continued to produce counterfeit goods on a large scale. The fake goods continued to flow into the market, harming the interests of consumers and brand merchants.

In order to improve the query rate of QR code anti-counterfeiting labels, merchants have made many attempts, one of which is to combine rewarded promotions with QR code anti-counterfeiting traceability. Consumers can participate in prize promotions and have the opportunity to win prizes as long as they authenticate the authenticity through the QR code label. The launch of this kind of activity soon had a great response, and almost all consumers participated in the prize promotion activities. In this way, businesses have gradually made consumers accustomed to using two-dimensional code anti-counterfeiting labels, which greatly improved the query rate of product authenticity.